Vehicle Roadside Assistance Market Size, Share, Growth 2024 To 2033

Vehicle Roadside Assistance Market Size and Growth 2024 To 2033

The global vehicle roadside assistance market size was registered USD 27.1 billion in 2024 and is estimated to reach around USD 43.19 billion by 2033, growing at a compound annual growth rate (CAGR) of 5.31% from 2024 to 2033.

The global vehicle roadside assistance market has experienced significant growth in recent years, driven by factors such as increasing vehicle ownership, the rising demand for convenience, and the growing need for emergency services. With more vehicles on the road and an increase in long-distance driving, the demand for roadside assistance services is steadily rising. Consumers increasingly recognize the value of having immediate support in case of breakdowns or emergencies, which has led to the expansion of these services. Additionally, the integration of advanced technologies, such as GPS tracking and mobile applications, has made it easier for service providers to offer quicker and more efficient assistance. The market is expected to continue its upward trajectory, with a growing number of partnerships between automotive manufacturers, insurance companies, and service providers. In particular, the rise of connected vehicles and the advent of autonomous driving technology will create new opportunities for roadside assistance companies.

Vehicle roadside assistance is a service provided by companies to help drivers when their vehicle breaks down or encounters an emergency while on the road. This assistance typically includes services such as battery jump-starts, tire changes, fuel delivery, lockout assistance, and towing. Roadside assistance services can be available through insurance policies, standalone service providers, or as part of a vehicle's warranty plan. The service is accessible 24/7, ensuring drivers have immediate help in case of unexpected issues. Roadside assistance plays a crucial role in ensuring drivers' safety, offering convenience, and minimizing the stress of dealing with vehicle breakdowns. The service is offered through various subscription plans, and many mobile apps allow users to request help in real-time.

• According to data from the Centers for Disease Control and Prevention, approximately 3,700 fatalities occur daily worldwide due to crashes involving bicycles, buses, cars, motorcycles, trucks, or pedestrians. This statistic highlights the significant global impact of road traffic incidents.
• According to the International Energy Agency reported that over 16 million passenger cars were sold in advanced economies in 2022, reflecting the continued growth of the automotive sector. Additionally, some motor insurance companies offer roadside assistance services within their insurance plans on a pay-per-usage basis.
• The European Tyre and Rubber Manufacturer Association noted a 7.2% increase in replacement consumer tire sales in 2022 compared to the previous year, indicating rising demand for vehicle maintenance and support services.

Report Highlights

• By Region, Europe has considered highest revenue share of 36.78% in 2023
• By Region, Asia Pacific is experiencing significant growth by holding revenue share of 25.53% in 2023.
• By Vehicle Type, passenger car segment has dominated the market by generating market revenue share of 73% in 2023.  
• By Providers, motor insurance segment has garnered highest revenue share of 31% in the year of 2023.

Vehicle Roadside Assistance Market Growth Factors

• Increasing Vehicle Ownership: The global rise in vehicle ownership, particularly in emerging economies, drives demand for roadside assistance services to ensure safety and convenience for motorists.
• Growing Incidence of Vehicle Breakdowns: Frequent mechanical failures and vehicle breakdowns necessitate reliable roadside assistance, boosting market growth.
• Advances in Automotive Technology: Innovations in connected cars and telematics enable quicker, more efficient roadside service delivery, enhancing market appeal.
• Expansion of Insurance Coverage: Inclusion of roadside assistance in motor insurance plans, often on a pay-per-usage basis, encourages more consumers to opt for these services.
• Rising Focus on Safety and Security: Heightened awareness of road safety and the need for prompt assistance in emergencies contribute to the growing demand for roadside assistance.
• Increasing Demand for Vehicle Maintenance: A growing emphasis on regular vehicle maintenance and support services, including tire replacements and battery services, drives the need for comprehensive roadside assistance solutions.

Vehicle Roadside Assistance Market Trends

• Integration of Telematics: The use of telematics and connected car technology is becoming more prevalent, enabling real-time tracking and efficient dispatch of roadside assistance services.
• Subscription-Based Models: Increasing adoption of subscription-based roadside assistance plans offers consumers flexible and cost-effective options for comprehensive coverage.
• Mobile App Solutions: The rise of mobile applications for roadside assistance allows users to easily request help, track service providers, and access additional support features.
• Partnerships with Automakers: Collaborations between roadside assistance providers and automobile manufacturers enhance service offerings and customer convenience, integrating assistance packages with new car purchases.
• Focus on Sustainability: Eco-friendly roadside assistance services, such as electric vehicle charging and environmentally responsible towing, are gaining traction in response to growing environmental concerns.
• Enhanced Customer Experience: Companies are investing in improving customer service through faster response times, multilingual support, and personalized assistance to meet diverse customer needs and expectations.

Report Scope

Vehicle Roadside Assistance Market Dynamics

Drivers

Increasing Complexity of Vehicles

• Modern vehicles are equipped with advanced technology and complex systems, making them more prone to breakdowns that require specialized assistance. Roadside assistance services that can handle these complexities, such as diagnostics for electronic systems or hybrid vehicles, are in high demand.

Rise in Mobility Services

• The growth of ride-sharing platforms, delivery services, and other mobility solutions has expanded the need for reliable roadside assistance. These services often operate fleets of vehicles that require continuous support to minimize downtime and ensure operational efficiency. As the mobility sector continues to grow, the demand for tailored roadside assistance solutions for these fleets increases, driving market growth for providers offering fleet-specific services and support.

Restraints

Cost Concerns:

• Many consumers perceive roadside assistance services as an additional expense, leading them to opt for basic coverage or rely on alternative solutions like DIY repairs or peer assistance networks. This price sensitivity can limit market penetration, especially in price-sensitive segments or regions.

Technological Challenges:

• While advances in automotive technology enhance service delivery, they also pose challenges. Compatibility issues with older vehicle models, technical complexities in diagnosing and repairing newer vehicles, and the need for continuous training of roadside assistance personnel can hinder service efficiency and customer satisfaction. Addressing these technological challenges requires ongoing investment in training, equipment, and updating service protocols to keep pace with evolving automotive technology.

Opportunities

Expansion of Electric Vehicles (EVs)

• The increasing adoption of electric vehicles presents a significant opportunity for roadside assistance providers. EVs have unique service needs, such as battery-related issues and specialized towing requirements. Roadside assistance services tailored for EVs, including mobile charging units and expertise in handling EV-specific emergencies, can differentiate providers in this growing segment.

Integration of Artificial Intelligence (AI) and Machine Learning

• AI-driven solutions can enhance roadside assistance by predicting vehicle failures, optimizing dispatch routes, and providing real-time diagnostics. Integrating AI and machine learning algorithms into service platforms can improve response times, reduce operational costs, and enhance customer satisfaction through personalized and proactive assistance. Providers investing in AI-driven technologies can gain a competitive edge by offering smarter, more efficient roadside assistance solutions tailored to evolving customer needs and vehicle technologies.

Challenges

Geographical Coverage and Accessibility

• Ensuring comprehensive coverage in remote or less populated areas poses a challenge. Service providers may struggle to reach customers quickly in rural or mountainous regions where infrastructure and accessibility are limited. This geographical disparity can impact service reliability and customer satisfaction, requiring innovative solutions like partnerships with local providers or mobile service units.

Customer Expectations and Service Differentiation

• Meeting diverse customer expectations and maintaining service differentiation in a competitive market can be challenging. Consumers increasingly expect personalized, seamless experiences and may switch providers based on factors like service speed, transparency, and additional benefits offered. Providers must continuously innovate to differentiate their offerings through enhanced digital experiences, value-added services, and proactive customer engagement strategies to retain and attract customers in a crowded market landscape.

Vehicle Roadside Assistance Market Segmental Analysis

Vehicle Type Analysis

Passenger Car: The passenger car segment has recorded dominating market share of 73% in 2023. The increasing number of passenger cars on the roads globally drives the demand for roadside assistance services. Passenger car owners seek immediate assistance for common issues like flat tires, battery failures, and lockouts. Service providers are focusing on fast response times, mobile app integration for easy requests, and specialized services such as battery jump-starts and towing tailored for smaller vehicles.

Commercial Vehicle: This segment has captured market share of 27% in 2023. Commercial vehicles, including trucks, buses, and delivery vans, require specialized roadside assistance due to their size, load capacity, and unique mechanical issues. Service providers in this segment offer heavy-duty towing, tire replacements for large vehicles, and expedited repair services to minimize downtime. With the growth of logistics and transportation sectors, there's a rising need for fleet-specific services, real-time tracking, and regulatory compliance support in the commercial vehicle roadside assistance market.

Service Type Analysis

Towing: Towing services remain a core offering in the roadside assistance market, driven by the need to transport vehicles involved in accidents, breakdowns, or collisions to repair facilities. Trends include the integration of GPS-enabled dispatch systems for faster response times and specialized towing equipment capable of handling diverse vehicle types, including electric and hybrid vehicles.

Tire Replacement: As flat tires are a common roadside issue, tire replacement services are essential. Market trends include mobile tire replacement units equipped to handle various tire sizes and vehicle types swiftly. Providers are adopting eco-friendly tire disposal practices and offering tire warranty programs to enhance service reliability and customer satisfaction.

Fuel Delivery: Fuel delivery services cater to drivers who run out of gas unexpectedly. Providers leverage real-time GPS tracking and mobile app functionalities to dispatch assistance swiftly. Market drivers include increasing vehicle mileage and the popularity of long-distance travel, necessitating reliable fuel delivery solutions to prevent roadside incidents.

Others: Additional roadside assistance services encompass a range of offerings such as battery jump-starts, lockout assistance, and minor mechanical repairs. Market trends include the integration of smart roadside assistance technologies like automated diagnostics and remote vehicle monitoring. Providers are expanding service portfolios to include more comprehensive and personalized assistance options to meet evolving customer needs and enhance service differentiation.

Providers Analysis

Auto Manufacturers: This segment has measured market share of 26% in 2023. Auto manufacturers are increasingly integrating roadside assistance into vehicle purchase packages to enhance customer satisfaction and brand loyalty. Trends include OEMs offering extended service plans, proactive maintenance alerts, and mobile app integrations for seamless assistance. Manufacturers leverage their dealer networks and global reach to provide timely roadside services tailored to their vehicles' specific needs. 

Motor Insurance: The motor insurance segment has reported share of 31% in the year of 2023. Motor insurance companies include roadside assistance in their policies to attract and retain customers. Market trends focus on pay-per-usage plans, personalized service bundles, and digital claims processing to streamline customer interactions. Insurers collaborate with roadside assistance providers to offer comprehensive coverage options, roadside repair reimbursements, and automated claims management, optimizing customer convenience and satisfaction. 

Independent Warranty: In 2023 this segment has generated market share of 20%. Independent warranty providers offer roadside assistance as an add-on service to vehicle warranties, catering to consumers seeking extended coverage beyond manufacturer warranties. Market drivers include competitive pricing, flexible service plans, and partnerships with national service networks to ensure nationwide coverage. Trends include enhanced roadside service options, such as emergency lodging and rental vehicle reimbursement, to differentiate offerings in a crowded market.

Automotive Clubs: The automotive clubs segment has acquired market share of 23% in 2023. Automotive clubs like AAA provide members with comprehensive roadside assistance services as part of membership benefits. Market trends include loyalty programs, digital membership platforms, and specialized services like travel planning and vehicle diagnostics. Clubs leverage their extensive service networks, roadside assistance history, and customer trust to innovate in service delivery and expand membership benefits in competitive markets. 

Vehicle Roadside Assistance Market Regional Analysis

Why Europe is leading in the vehicle roadside assistance market?

Europe Vehicle Roadside Assistance market benefits from a dense road network and stringent vehicle safety standards. Key drivers include a growing fleet of electric vehicles, increasing demand for eco-friendly roadside services, and regulatory mandates for vehicle maintenance. Europe market size is measured at USD 9.97 billion in 2024 and is expected to grow around USD 15.89 billion by 2033. Service providers in Europe emphasize sustainable practices, mobile app integration for service requests, and specialized assistance for hybrid and electric vehicles to meet evolving customer expectations.

Why Asia Pacific is experiencing significant growth in the vehicle roadside assistance market?

Asia-Pacific emerges as a significant growth region in the Vehicle Roadside Assistance market due to expanding urbanization, rising disposable incomes, and increasing vehicle sales. Asia Pacific market size is calculated at USD 6.92 billion in 2024 and is projected to grow around USD 11.03 billion by 2033. Market trends include the adoption of mobile-based roadside assistance platforms, growth in fleet management services, and partnerships with automotive manufacturers. Providers focus on enhancing service reach in populous cities and remote regions, offering tailored solutions for diverse vehicle types and customer preferences.

North America Vehicle Roadside Assistance Market Trends

North America leads the Vehicle Roadside Assistance market with a robust infrastructure and high vehicle ownership rates. The region's market is driven by a large fleet of passenger and commercial vehicles, stringent safety regulations, and technological advancements in roadside assistance services. North America market size is expected to reach around USD 13.01 billion by 2033 increasing from USD 8.16 billion in 2024. Providers in North America focus on rapid response times, advanced towing capabilities, and digital service enhancements to cater to diverse customer needs across urban and rural areas.

LAMEA Vehicle Roadside Assistance Market Trends

LAMEA Vehicle Roadside Assistance market experiences steady growth driven by improving road infrastructure, economic development, and increasing vehicle penetration. LAMEA market size is forecasted to reach around USD 3.27 billion by 2033 from USD 2.05 billion in 2024. Market dynamics include a focus on affordability, expanding service networks in rural areas, and partnerships with local automotive service providers. Providers in LAMEA emphasize responsive customer service, bilingual support, and customized roadside solutions to address regional challenges and enhance market penetration.

Global Vehicle Roadside Assistance Market Top Companies

• Veolia Environnement S.A.
• Suez S.A.
• Ecolab Inc.
• Xylem Inc.
• Danaher Corporation
• Pentair plc
• Aquatech International LLC
• Evoqua Water Technologies LLC
• Kurita Water Industries Ltd.
• 3M Company
• Calgon Carbon Corporation 
• IDEXX Laboratories, Inc.
• GE Water 
• Pall Corporation 
• Trojan Technologies 

Emerging players are leveraging advanced technology and customer-centric strategies to introduce disruptive innovations, such as newcomers like Honk Technologies prioritize mobile app-based service functionalities, providing real-time tracking and transparent pricing models. These initiatives emphasize enhanced convenience, digital connectivity, and tailored service options aimed at appealing to a tech-savvy customers. Dominating players such as AAA and Agero are leading through expansive service networks, swift response capabilities, and comprehensive service portfolios. They drive market innovation by collaborating closely with automotive manufacturers to integrate roadside assistance seamlessly into vehicle platforms.

Additionally, these market leaders employ AI-powered dispatch systems and predictive analytics to optimize service operations, ensuring operational efficiency and delivering superior customer satisfaction.

CEO statements

AAA (American Automobile Association), CEO

"AAA remains committed to providing our members with unparalleled roadside assistance, ensuring peace of mind on every journey."

Allstate Roadside Services, CEO

"At Allstate Roadside Services, we are dedicated to delivering fast, reliable assistance that helps keep drivers safe and on the move."

Agero CEO

"Agero is focused on innovation and customer-centric solutions to redefine roadside assistance and support drivers wherever they are."

National General Motor Club CEO

"Our commitment at National General Motor Club is to provide responsive and dependable roadside assistance that exceeds our members' expectations."

These statements reflect the companies' dedication to providing high-quality roadside assistance services and their emphasis on customer satisfaction and innovation in the industry.

Recent Developments

• In June 2023, Stellantis entered a five-year agreement with the RAC to deliver roadside assistance services to Stellantis vehicle owners across the U.K. and Republic of Ireland, accessible via emergency SOS or breakdown buttons.
• In May 2023 saw Progressive Insurance collaborate with TTN Fleet Solutions to introduce optional Heavy Truck Roadside Assistance coverage, covering towing and labor costs at the disablement site for commercial auto customers.
• In September 2022 marked FixiGo's partnership with Roadzen to launch 24/7 roadside assistance services in India, utilizing Roadzen's workshop network to expand service coverage nationwide.
• In April 2022, Crayon Motors partnered with Global Assure to offer roadside assistance services to their electric vehicle customers in India, aiming to bolster electric mobility initiatives.
• In October 2021, Agero Inc. introduced new conversational AI tools, enhancing breakdown assistance accessibility and service transparency for consumers.

Market Segmentation

By Vehicle Type  

• Passenger Car 
• Commercial Vehicle 

By Service Type  

• Towing 
• Tire Replacement 
• Fuel Delivery 
• Others 

By Providers  

• Auto Manufacturers 
• Motor Insurance 
• Independent Warranty 
• Automotive Clubs

By Regions 

• North America
• APAC
• Europe
• LAMEA