Dietary Supplements Market Size, Share, Growth, Report 2025 to 2034

Dietary Supplements Market Size and Growth 2025 to 2034

The global dietary supplements market size was estimated at USD 189.21 billion in 2024 and is expected to be worth around USD 384.94 billion by 2034, growing at a compound annual growth rate (CAGR) of 7.36% over the forecast period 2025 to 2034.

The growth in the dietary supplement market is mainly due to awareness of health and wellness issues, an increase in the practice of preventive healthcare measures, and the demand for nutrition customized to specific requirements. Such an increased interest in managing health and wellness triggers more alertness toward diet and better performance in athletics or sports as well as concern with other health issues through supplement intake. Factors behind further growth in the market are an aging population, the rise of fitness culture, and the increasing availability of natural and organic products. A stream of innovative constant innovation in formulation and delivery systems of supplements has continued to integrate more and more supplements into consumer daily practices, thus providing tremendous fuel in the path to growth in this market.

Report Highlights

• The U.S. dietary supplements market size was valued at USD 45.58 billion in 2024 and is expected to hit around USD 92.73 billion by 2034.
• The Asia Pacific has accounted for revenue share of 36.40% in 2024.
• By ingredient, the vitamins segments has generated revenue share of 29.90% in 2024.
• By form, the tablets segment has recorded revenue share of 32.40% in 2024.
• By Distribution Channel, offline segment has accounted for revenue share of 81% in 2024.
• By type, the OTC segment has garnered revenue share of 75.60% in 2024.
• By end user, the adults has captured revenue share of 46% in 2024.
• By application, the energy & weight management segment has accounted for revenue share of 30.10% in 2024.

Dietary Supplements Market Growth Factors

• Growing Health Awareness: Increasing concern for individual health and wellness has given consumers increased awareness about the potential benefits of dietary supplements regarding maintaining peak health and preventing disease. These growing understandings have led more people towards preventive healthcare: people demand supplements to add energy to their lifestyle, make their bodies stronger against diseases, and contribute positively to their lives. Along with these understandings, greater knowledge about how diet directly relates to long-term health outcomes leads more and more to use dietary supplements in the daily scheme of things to manage lifestyles effectively.
• Technological Advancements in Supplement Development: The rise of the importance of technological innovation in supplement formulation is allowing more effective, bioavailable, and user-friendly products. Nanoencapsulation, microencapsulation, and customized formulations of supplements will allow for better absorption rate and targeted delivery, which increases the efficiency of dietary supplements. By embracing artificial intelligence and machine learning that comes with research and product designs, the brands also can customize supplements according to specific genetic makeup and health profiles, another boundary of innovation and personalization in the market.
• Growing demand for preventive healthcare: People have developed an increased tendency toward preventive healthcare products like dietary supplements because they are getting worried about their health. So, the consumers are more demanding supplements that can prevent chronic conditions like heart disease, diabetes, and osteoporosis instead of awaiting symptoms and then treating them to avoid the illness. With this shift from treatment to prevention, the face of healthcare is changing and giving a strong growth factor to the dietary supplement market, where people are turning their attention toward long-term wellness.

Dietary Supplements Market Trends

• Addition of Supplements to Functional Foods: The integration of food supplements with functional foods and fortified snacks, beverages, and meals is gaining momentum. For instance, consumers are now looking for quicker ways to boost their nutrient intake without consuming extra pills. This, in turn, has resulted in the increased product offerings of functional food products that deliver both nutrition and health benefits. This trend is not only creating access but also consumer compliance because it is easier to consume supplements in familiar, everyday foods or beverages.
• Increase in Popularity of Plant-based and Vegan Supplements: The increasing acceptance of plant-based and vegan lifestyles has increased the demand for dietary supplements that are also plant-based and vegan. Supplements like plant-based proteins, omega-3s through algae, and vegan multivitamins are high-demand items since consumers look forward to getting away from animal ingredient-derived supplements. This trend not only meets the ethical and environmentally conscious approach but also demands a cleaner, more organic product for both individual health purposes and sustainability; as such, plant-based supplements have emerged as the top market influence.
• Online Health and Wellness Communities: Social media and online health forums influence the purchasing behavior of many people, especially the youth. These online sites provide word-of-mouth from peers, celebrity endorsements, and tailored advice from health experts, all of which enhance consumer interest in supplements. Consumers are more likely to believe and try supplements endorsed by influencers and wellness experts sharing product reviews and health tips, and thus online communities are the new key trend in supplement marketing and consumer engagement.

Report Scope

Dietary Supplements Market Dynamics

Drivers

• Increasing Consumer Awareness: Demand is rapidly increasing in the market as consumers are becoming more educated about the potential health benefits of dietary supplements. Internet, a healthcare provider, and a wellness advocate are empowering people to make smarter choices about their health and supplementation. Awareness cuts across basic supplements like vitamins and minerals to specialized supplements in issues such as immunity, weight loss, and cognitive functions, which has expanded market growth across various demographics.
• Immune Health Is Highly in Focus: There has been much more awareness of immune health over the past few years. Not least of all, this relates to the COVID-19 pandemic. Consumers are seeking products that enhance immunity. Products that contain vitamin C, vitamin D, zinc, and probiotics have been in high demand because they are believed to enhance the body's natural defense. The growth of the immune-boosting supplement market is increasing and will increase beyond the immediate pandemic period with consumers focusing on immune system support as a preventive measure to boost their immune systems to fight infections.
• Celebrity and Influencer Endorsements: Celebrity and influencer endorsement is the primary driving factor of consumer behavior and, therefore, demand for dietary supplements. Most social media personalities and celebrities have built an entire brand around health and wellness and are constantly marketing specific supplements to their followers. The main factor influencing purchases, especially amongst younger generations, is their trust in product endorsements by the influencer they are following. Influencers will therefore influence consumer preferences, so it will be their power that drives their influence within the dietary supplement market.

Restraints

• False Claims and Lack of Standardization: Misleading claims and false marketing practices also follow the standardization lack in the dietary supplement industry. Since such regulatory standards have been lacking, brands tend to exaggerate their product's claims, which can easily confuse consumers with skepticism. Scrutiny of misleading claims from not only consumers but also from the regulatory authorities that may introduce more stringent standards or penalties will ensue. This is a case that hurts market growth because a consumer is not willing to invest in a product if it does not promise to meet delivery expectations.
• Expensive Premium Supplements: Premium dietary supplements, especially those containing organic or rare ingredients, are usually pricier than conventional dietary supplements, hence unaffordable to many consumers. Rising demand for premium, science-based supplements could be limited by the high cost of premium products, further limiting market growth, particularly in price-sensitive regions or demographics where affordability has a big role in making purchasing decisions.
• Limited access in developing regions: Although the market of dietary supplements is growing across the world, the company still has to face significant challenges in accessing consumers in developing regions because those regions would have minimum access to good-quality supplements, low purchasing power, and most importantly, poor distribution networks. Moreover, low awareness of supplements benefits in developing markets can result in a lower demand. Countering these challenges will be a key requirement for corporations when they look to strengthen their presence in such regions and exploit emerging market opportunities.

Opportunities

• Collaboration with Healthcare Providers: An additional boon is that supplement brands could team with health professionals such as doctors, dietitians, and even fitness coaches. This is a real opportunity for supplement brands in terms of credibility and making people trust them. These practitioners can suggest some supplements, depending on the need for someone's health, and their patients can use these as a supplement in maintaining their well-being. Such opportunities allow brands to build educational communications and partnerships that promote products as trusted, scientifically-based solutions for health maintenance.
• Organic and Clean Label Market Growth: Consumers are increasingly wanting products that are natural, additive-free, and sourced in ethical ways. Therefore, brands with transparency, sustainability, and high-quality organic ingredients are poised to capture this trend. Clean-label is a big opportunity for brands to differentiate themselves in the market by meeting the consumer demand for purity and integrity in supplement formulations and thus drive growth and consumer loyalty.
• Pet Supplements: The pet care market is developing fast. Its demand for dietary supplements that target pets is increasing simultaneously. Just like humans, people use supplements to better their health, and pets' owners are heading to supplements for their animals targeting the issues of joint health, skin care, digestion, and general vitality. This is an emerging niche but expanding market, which will provide some companies with the opportunity to diversify their product lines and come up with specialized formulations for pets, creating an emerging revenue stream in the dietary supplement industry.

Challenges

• Counterfeit or Pirated Products: It remains a grave threat to the consumer and a reputation loss for the brands, where the market contains many counterfeit or fake dietary supplements. Because of these kinds of items, trust may be damaged in the entire market, making consumers not go to the store to buy their supplements. The product is in high demand and hence falls under the list of desired items of counterfeiters. So, the supplement brand must have an authentication system well-structured with secure supply chain management and educate consumers against this evil to protect their reputation in such a competitive market.
• Escalating Production Costs: When it comes to increasing input costs like because of inflation or supply chain disruption/labor, high-quality supplements that contain hard-to-find or premium ingredients become very expensive to manufacture. The effects on retail prices might make such supplements less attractive and lead to reduced demand among price-sensitive groups. For smaller- and medium-sized enterprises, increasing input prices create an environment less likely to achieve profitability hence creating an environment of market consolidation besides enhanced competition on cheaper goods.
• Negative Responses and Medical Lack of Overseeing: Many consumers self-prescribe without consulting a doctor, and this results in adverse reactions or interactions. It becomes quite challenging for supplement brands due to the risk of an adverse health outcome, legal liabilities, or even loss of customer trust. It also points out the importance of stronger consumer education, professional guidance, and better regulation to ensure the safe and effective use of supplements to minimize risks to health and reputational damage.

Dietary Supplements Market Segmental Analysis

The dietary supplements market is segmented into ingredient, form, type, application, end user, region. Based on ingredient, the market is classified into vitamins, botanicals, minerals and others. Based on form, the market is classified into tablets, capsules, soft gels and others. Based on type, the market is classified into OTC and prescribed. Based on application, the market is classified into energy & weight management, general health, bone & joint health, gastrointestinal health and others. Based on end user, the market is classified into infants, children, adults and other. Based on distribution channel, the market is classified into online and offline.

Ingredient Analysis

Vitamins: The vitamins segment has dominated the market in 2024. These are essential nutrients for the proper working of many functions in the body, including immunity, metabolism, and tissue repair. The general vitamins include A, B-complex, C, and D. Supplements become necessary when diets fail to deliver some essential nutrients or in life cycles like pregnancy. Vitamins prevent deficiencies and aid in increasing energy levels, keeping skin healthy, and providing immunity. That's why vitamin supplements are popular in people as a supplement to everyday health care.

Botanics: Botanicals are substances that refer to the plant-based substances. These are medicinal and healing in nature. Some examples of herbs include using them for anti-inflammatory, antioxidant, and immune-boosting effects. Products in this category include turmeric, ginseng, echinacea, and ashwagandha, which are all highly commonly used to treat digestive problems, mental acuity, stress relief, and overall health. Many natural alternatives replace pharmaceutical treatments in the use of botanical supplements. Holistic healing can be defined as the process whereby long-term health is obtained through rich concentrations of vitamins, minerals, and active compounds.

Minerals: Calcium, magnesium, iron, and zinc are some minerals which play an important role in human functions like bone health, muscle function, immune response, and metabolism. The deficiency of minerals in the diet causes osteoporosis, anemia, and weakened immunity. Mineral supplements are taken as required for diet correction or for any other specific purpose like improvement in bone density and heart health. They play a very important role in maintaining the general working of the body, so it can act as a precursor to optimal health and wellness.

Protein & Amino Acids: Protein functions in the repair, growth, and general maintenance of muscles and other tissue. It consists of amino acids, which are necessary for the body to function and which provide the building blocks for some amino acids, which are termed essential. Athletes who use protein and some amino acid-based supplements for recovery, increasing performance, or losing weight can attest that these supplements promote muscle build-up, reduce time for recovery after exercise, and keep up a healthy metabolism. Maintaining lean body mass is contingent upon having these supplements.

Fibers & Specialty Carbohydrates: Fiber is an essential component of digestive health as it ensures proper bowel movements, reduces cholesterol levels and manages blood sugar. If people are not consuming adequate fiber, then they will need supplements, like psyllium husk or inulin. Specialty carbohydrates called prebiotics stimulate beneficial gut bacteria to grow and, thus improve digestive health and immunity. These are highly sought after for helping to retain gut health, digest better, and keep blood sugar under control, ultimately bringing a balanced and healthy digestive system into the person's life.

Omega Fatty Acids: Omega-3 and omega-6 are essential fats linked to the functioning of the brain, heart health, and the prevention of inflammation. Omega-3 is known to enhance cardiovascular health, improve cholesterol levels, and enhance cognitive function. Omega fatty acid supplements have been prescribed to improve joint health and reduce inflammation. These are fats, essential for the proper function of cells to stay healthy.

Form Analysis

Tablets: The tablets segment has dominated the market in 2024. Form dietary supplements are solid and compressed; many contain a mix of ingredients. They provide controlled dosing and are easy to store and transport. Tablets are often the popular choice for multivitamins, minerals, and herbal supplements; this is a convenient long-term option with precise dosing. They may also contain extra binders or coatings that aid in digestion so the active ingredients are absorbed appropriately. Tablets are available to a wide range of consumers, and they can often be purchased at an affordable cost for daily nutritional supplementation.

Capsules: Capsules are tablets but have a gelatin or vegetarian shell encasing the powdered or liquid supplements. They are easy to swallow and are used more for oils, vitamins, and herbal supplements. Bioavailability is better than tablets, and their contents are absorbed quickly into the bloodstream. Capsules are perfect for someone who likes to dissolve fast. Another advantage of this capsule form is that it hides bitter or bad-tasting and smelly odors. Capsules are provided in different sizes and types.

Soft Gels: Soft gels are capsules that consist of a soft gel-like shell and contain liquid fill which can be either water, herbal extracts, omega-3 oils, and others. Soft gels are preferred by many for their ease of swallowing and faster absorption, as the liquid inside is absorbed more rapidly than solid forms. This format is ideal for those who need supplements in concentrated doses. Soft gels also offer a longer shelf life and minimal risk of spoilage.

Powders: Powder supplements are versatile and can be mixed with liquids, offering flexibility in dosage and use. Powders are commonly used in protein, pre-workout, and fiber supplements, making it easy to vary your intake as needed. Powders are more readily absorbed and have a higher concentration of active ingredients. They tend to be popular among athletes and those with specific nutritional needs. However, powders do require more work to ingest and often need to be mixed or blended with water, smoothies, or shakes.

Gummies: These chewy, candy-like supplements can make a big difference in an individual's life. Chewable gummies are among the best sources in a more enjoyable form because a more palatable supplement can give pleasure in taking it. Also, these soft, gelatin-based products are widely used with fortification of vitamins and minerals or herbal ingredients. There are many flavors with which gummies come along. This makes them popular in place of pills and added sugars may be associated with them. But it will remain one of the main easy and tasty supplementation alternatives people would look for.

Liquid Products: Liquid supplements can either take the form of syrups or are contained as tinctures. All of these dissolves more swiftly compared to solid products and, thus, are helpful with swallowing difficulties. The dosages are more adjustable or may be prepared by consumers, so common liquid formulas usually are herbal extracts, Vitamin D solutions, or mineral solutions. Liquids allow dosing at a definite and flexible level, are advisable because they are rapidly absorbed and very effective, and can be added to beverages or taken directly, providing convenience and ease of use.

Application Analysis

Immunity: Immunity boosters are vitamins C and D, minerals like zinc, and herbs such as echinacea and elderberry. These supplements help the immune system build up more strength, increase resistance against infections, and reduce illness duration. They are most taken during cold and flu seasons and are taken to avoid getting sick or to help recover faster. Supporting the immune system, these supplements preserve health and help in effectively warding off pathogens and viruses by the body.

Cardiac Health: Heart health supplements have omega-3 fatty acids, CoQ10, and magnesium that help reduce the inflammation of the body part, lower blood pressure and improve circulation. These serve to maintain the cholesterol at healthy levels, prevent plaques from building up and improve the functioning of the heart by reducing inflammation. Supplements for cardiac health are also in trend among people at the risk of heart conditions or developing good circulation and heart conditions. It supports long-term heart health and can be aptly taken with the medical treatments for cardiovascular diseases.

Diabetes: The supplements that play a good role in the proper management of diabetes are Chromium; Cinnamon; and Berberine: These are natural ingredients known to decrease blood sugar in the bloodstream and enhance or increase insulin sensitivity. End. Diabetes supplements support metabolic health, reduce resistance to insulin, and possibly reduce the risk of complications such as neuropathy. This is most commonly applied by individuals suffering from type 2 diabetes or by people at risk of getting insulin resistance in aiding better blood sugar control.

Anti-cancer: Anticancer supplements are those with antioxidants such as vitamins C and E and herbs such as turmeric, green tea, and garlic because they prevent the growth of cancer cells and promote immunology. These are always taken along with the traditional forms of treatment of cancer. Though they are not medical treatments, they can help reduce inflammation, protect healthy cells, and boost the body's ability to combat the disease. Supplements become useful for either prevention or recovery purposes.

End User Analysis

Adults: The adult segment has dominated the market in 2024. Adult supplements cater to a broad scope of health needs, including immune support, energy, and joint health. Common options include multivitamins, omega-3 fatty acids, probiotics, and antioxidants. Supplements help adults maintain optimal health, manage stress, and prevent nutritional deficiencies. They are especially useful for busy lifestyles where diet alone may not provide all the necessary nutrients. Targeted supplements support active lifestyles, promote overall wellness, and address age-related health concerns, including heart, digestive, and cognitive health.

Infants: Infant supplements usually contain vitamins D, A, and iron, which are essential for early development. These nutrients support bone health, immune function, and brain development. Infants will need supplements if their diet is lacking in essential nutrients or if they are exclusively breastfed. Liquid forms are the most common for infants, as they can be easily administered in small, controlled doses. These supplements ensure proper growth and development in the first stages of life, helping babies reach key milestones.

Children: Children's supplements are designed to meet a child's nutritional needs. They contain vitamins D, A, and C, calcium, and omega-3 fatty acids. Gummy vitamins or chewables. Because they taste great and are so easy to make, kids love them. Supplements support all aspects of immune health, contribute to bone development, support proper brain function, and support optimal growth. These products help ensure that children can get the necessary amounts of nutrients through supplementation due to an inadequate diet.

Pregnant Women: Prenatal supplements are designed to provide essential nutrients that support both maternal and fetal health. Key ingredients include folic acid, iron, calcium, and DHA, which aid in brain development, and bone health, and prevent birth defects. Prenatal vitamins help ensure that pregnant women meet their increased nutritional needs during pregnancy. These supplements support a healthy pregnancy, reduce risks of complications, and promote proper fetal growth. They are a critical part of prenatal care for expecting mothers.

Geriatric: Geriatric supplements keep the bones, brain, and energy of the elderly healthy. The usual supplements taken are vitamin D, calcium, omega-3 fatty acids, and CoQ10. Supplements that help prevent osteoporosis, heart disease, cognitive decline, and joint pain. Older bodies tend to absorb nutrients poorly, so such supplements prevent deficiency and aid in quality of life. Geriatric supplements support the elderly in terms of mobility, energy, and mental activity, making sure that older adults are healthy and independent.

Dietary Supplements Market Regional Analysis

The market for dietary supplements is broadly categorized into various key geographies: North America, Europe, Asia-Pacific, and LAMEA (Latin America, Middle East, and Africa). Below is the further elaboration of each of these geographies:

Why is Asia-Pacific leading the dietary supplements market?

The Asia-Pacific dietary supplements market size was accounetd for USD 68.49 billion in 2024 and is predicted to surpass around USD 139.35 billion by 2034. Asia-Pacific, encompassing countries such as China, Japan, India, South Korea, and Australia, represents one of the fastest-growing markets for dietary supplements. Growing incomes, urbanization, and an aging population are casting a light on health concerns. As a case in point, during the period of January-June 2024, the People's Republic of China approved 720 health foods related to dietary supplements; however, 253 new ones accounted for 35.14% of the total. Most approvals were concentrated in 29 provinces, led by Beijing, Guangdong, and Shandong. The dosage form most approved is the hard capsule. Those drugs that are for keeping a healthy blood sugar level earned the most approvals. The recovery of registration is gradually picking up, meaning moving forward to focus more on the healthcare needs of consumers. In particular, traditional herbal supplements are gaining momentum because of modern health products, with a rising preference for plant-based and organic supplements.

Europe Dietary Supplements Market Trends

The Europe dietary supplements market size was estimated at USD 34.89 billion in 2024 and is expected to hit around USD 70.98 billion by 2034. The leading countries in dietary supplements in Europe are Germany, the UK, France, and Italy. European consumers emphasized the quality and regulatory compliance of supplements. Quality is indeed one of the aspects emphasized by European consumers, while the market demands natural or organic products. For example, France has agreed to sweeping new controls of maximum permitted levels (MPL) for vitamins and minerals in food supplements following the new regulator DGAL's request to ANSES for a risk assessment. Notably, the MPL for Vitamin C may be reduced from 1,000 mg to 208 mg while for Vitamin B6 from 12.5 mg to 9.4 mg. Some new limits are to be introduced for vitamins without existing MPLs, but increases are proposed for selenium and phosphorus. The changes will then be reviewed by the EU before they are implemented. Healthy trends such as the aging population and increasing consumer interest in preventive healthcare are driving this market growth across the continent.

What factors are driving the growth of North America dietary supplements market?

The North America dietary supplements market size was valued at USD 60.77 billion in 2024 and is expected to reach around USD 123.64 billion by 2034. North America has greater consumer awareness and a growing focus on health and wellness. The U.S. leads this market because of the increasing proportion of population with a high age profile, greater health consciousness, and widespread prevalence of chronic diseases. CNN says that, as of April 2023, "58.5 percent of US adults and 34.8 percent of children took at least one type of supplement between July and December last year, mostly multivitamins". Among adults, supplement consumption has largely been steady or increasing since the start of the COVID-19 pandemic in 2017. Despite being highly popular, experts caution that the majority of supplements have yet to be scientifically proven to have any health benefits and are often poorly regulated - boosting the likelihood of contamination or improper labeling. Amongst consumers here, are the most in-demand vitamins, minerals, and plant-based supplements.

LAMEA Dietary Supplements Market Trends

The LAMEA dietary supplements market size was valued at USD 25.05 billion in 2024 and is anticipated to reach around USD 50.97 billion by 2034. The LAMEA region (Latin America, Middle East, and Africa) comprises countries such as Brazil, Mexico, South Africa, Saudi Arabia, and the UAE, and there is significant growth observed in the dietary supplements market. This growth is because of increased health awareness, enhanced disposable incomes, and rising demand for natural and organic products. In Latin America, there is a rising demand for supplements focused on weight management and immune support. In the Middle East and Africa, meanwhile, wellness, fitness, and preventive healthcare are increasingly gaining the attention of consumers, which thus props up the development in these diverse regions.

Dietary Supplements Market Top Companies

• Amway Corp.
• Abbott
• Bayer AG
• Glanbia plc
• Pfizer Inc.
• Archer Daniels Midland
• NU SKIN
• GlaxoSmithKline plc.
• Herbalife Nutrition Ltd.
• Nature's Sunshine Products, Inc.
• XanGo, LLC
• RBK Nutraceuticals Pty Ltd
• American Health
• DuPont de Nemours, Inc.
• Good Health New Zealand
• Nature's Bounty
• NOW Foods

Newcomers in the dietary supplements market are fighting to occupy market space and gain customers with innovative strategies. Amway Corp., for example, is promoting the Nutrilite brand with personalized wellness solutions, offering supplements tailored based on individual health objectives. Clean, sustainable ingredients, along with sourcing transparency, feature strongly here. They use digital marketing, influencer partnerships, and e-commerce platforms to connect with consumers. Using these kinds of strategies, the company will focus on supplying quality customized goods for this now-emerging health and wellness market.

CEO Statements

Michael Nelson, CEO of Amway Corp.

• "Amway remains committed to providing high-quality, science-backed dietary supplements that support the health and wellness of our consumers. As global demand for personalized nutrition continues to grow, we are excited to lead the way in offering innovative solutions that empower individuals to live healthier, more vibrant lives. Through continuous investment in research and product development, we will continue to drive growth in the dietary supplements market and ensure that our customers receive the best of what nature and science have to offer."

Robert B. Ford, CEO of Abbott

• "At Abbott, we are committed to advancing health through science, and the dietary supplements market plays a crucial role in helping people achieve better health outcomes. As we continue to innovate, our goal is to provide consumers with products that support overall wellness, empowering them to live healthier, longer lives."

Bill Anderson, CEO of Bayer AG

• "At Bayer, we are committed to improving the health and well-being of people around the world. The growing demand for dietary supplements reflects a broader shift towards proactive health management. As a leader in the healthcare and nutrition sectors, Bayer is focused on advancing science-based solutions that empower consumers to make informed choices for their health, while ensuring the highest standards of quality and safety in all of our products."

Recent Developments

Recent strategic initiations and product launches in the dietary supplements industry are focusing on innovations that are more on the aspect of product, personalization, and sustainability. There's increasing customization of supplements available according to the health requirements of an individual, thanks to better technology and data analytics. Health-conscious-based trends in terms of clean, organic, and eco-friendly ingredients have been trending further. Furthermore, more accessible and interactive engagements are added on through influencer partnerships, e-commerce sites, and direct-to-consumer models. Still, giant players build their presence all over the world, developing their space in the marketplace, through acquisitions, partnerships, and investments to satisfy rising customer demand for health and wellness products.

• In February 2022, Pfizer said the US FDA has accepted for review its supplemental application for ABRILADA (adalimumab-afib), an interchangeable biosimilar of Humira (adalimumab). Interchangeability designation can be an important driver for the substitution of this drug at the pharmacy level and then the resulting potential cost savings in healthcare. This is based on the encouraging results of the REFLECTIONS B538-12 study, showing the pharmacokinetic equivalence of ABRILADA with Humira in patients suffering from rheumatoid arthritis. The decision date from the FDA is in Q4 of 2022; more commitment from Pfizer toward increasing access to proper care for chronic inflammatory diseases.
• In October 2023, Amway India unveiled the new multivitamin and multimineral health supplement called Nutrilite Daily Plus, which promises holistic wellness. The innovative product is characterized by the Dual Layer Dual Release Formulation and comprises 24 vitamins and minerals along with double plant concentrates. Specifically, it contains Gotukola, which is one of the herbs that help with stress. Ajay Khanna, CM, Amway India, indicated that most Indians understand the supplement to their health and use supplements as a way to counter the stresses of a working life.
• In February 2021, Bayer initiated the Nutrient Gap Initiative. Through the initiative, by 2030, 50 million people received the necessary vitamins and minerals to avert malnutrition annually among the vulnerable. This involved concentrating on the vulnerable sections of society, for instance, pregnant women and children. Bayer would engage NGOs in programs to implement multiple micronutrient supplementation and nutrition education. The initiative was in concert with Bayer's commitment to a slogan called "Health for All, Hunger for None," answering the critical need within the first 1,000 days of life whereby improved health outcomes could best break the cycle of poverty.

Market Segmentation

By Ingredient 

• Vitamins
• Botanicals
• Minerals
• Protein & Amino Acids
• Fibers & Specialty Carbohydrates
• Omega Fatty Acids
• Probiotics
• Prebiotics & Postbiotics
• Others

By Form 

• Tablets
• Capsules
• Soft gels
• Powders
• Gummies
• Liquids
• Others

By Type

• OTC
• Prescribed

By Application 

• Energy & Weight Management
• General Health
• Bone & Joint Health
• Gastrointestinal Health
• Immunity
• Cardiac Health
• Diabetes
• Anti-cancer
• Lungs Detox/Cleanse
• Skin/ Hair/ Nails
• Sexual Health
• Brain/Mental Health
• Insomnia
• Menopause
• Anti-aging
• Prenatal Health
• Others

By End User 

• Infants
• Children
• Adults
• Pregnant Women
• Geriatric

By Distribution Channel

• Online
• Offline
  
  • Hypermarkets/Supermarkets
  • Pharmacies/Drugstores
  • Specialty Stores
  • Practitioners
  • Others

By Region

• North America
• APAC
• Europe
• LAMEA